MLB Network, Major League Baseball’s Emmy Award-winning content platform, reaches fans worldwide with its comprehensive baseball coverage. Setting the standard for sports coverage, MLB Network combines live game coverage, breaking news, player interviews, and in-depth analysis that keeps millions of baseball fans connected to America’s pastime year-round.
Behind the scenes, MLB Network’s producers face the daily challenge of delivering broadcast-quality content while working under tight deadlines. Integrating Vecteezy’s comprehensive library of vectors, videos, photos, and templates into the creative workflow of MLB Network’s creative team has helped the network stay at the forefront of content excellence.
About MLB Network
Industry: Sports Media & Broadcasting
Coverage: North America, Caribbean islands, and Latin America
Use Case: Studio segment and show creation and production
Website: mlb.com/network
MLB Network delivers comprehensive year-round baseball coverage across a wide variety of live games and studio shows, including the Emmy-winning MLB Tonight, the Emmy-nominated MLB Central, and the youth-focused program, Play Ball.
The Challenge
MLB Network’s creative team works at the relentless pace of content production, facing a constant need for new content that meets the highest standards for quality. The network’s editors and producers must have convenient access to professional-grade assets to avoid the time-consuming process of creating everything from scratch.
Key Pain Points:
- Time constraints: Content must be created quickly with little room for delays
- Creative blocks: Starting designs from zero slows down the creative process
- Quality consistency: Each show and segment must meet the network’s quality standard
- Asset acquisition costs: Stock assets speed up production, but also increase costs
The Solution
MLB Network implemented Vecteezy as their go-to resource for vectors, videos, photos, and customizable templates for use within their shows and segments. The Vecteezy subscription provides their team with unlimited downloads at a budget-friendly price and a simple, reliable license.
Vecteezy’s extensive library gives producers creative assets to use as a starting point, rather than creating everything from scratch. Sr. Segment Producer Kristin McCall-Chaplin says, “If I need to build dynamic animation, Vecteezy’s assets let me hit the ground running without worrying about creating custom vector shapes, like baseball equipment or locations.”
With millions of images and video clips available, the MLB Network’s team can find what they need for almost any project. “I rely on the video section for backgrounds and transitions, and the vectors for animations and playful breakdowns on MLB Central and MLB Tonight,” says Segment Producer Chris Scalzo.”These assets are invaluable for quick, engaging segment intros. Without them, creating each element from scratch would take hours, drain creative energy, and often lead to slower, lower-quality results.”
Producers are able to take Vecteezy resources and use them to create engaging and entertaining content. “The show I mostly work on usually has a fun, tongue in cheek segment,” says Associate Producer Brendan Werner. “Maybe the players of a team are being compared to chefs. I would download chef photos and replace their heads with baseball players.”
Results & Impact
The implementation of Vecteezy’s creative assets has impacted MLB Network’s production in several ways.
Time Savings
The production team reports significant time savings by having access to Vecteezy’s library. “Instead of building a moving background texture from the ground up, with a click I can have it available to me in less than a minute,” says Werner.
Most importantly, the time savings directly impacts the team’s ability to meet broadcast deadlines and allows them to shift focus toward high-value creative work. “In our media/TV landscape where time is of the essence, Vecteezy really saves valuable time,” says Segment Producer Jonathan Kudzmas.
Quality & Consistency
MLB Network producers feel that having access to Vecteezy’s resources has also improved the end product. “I can go back and easily see the production quality improvement since we became Vecteezy members,” says Werner.
Workflow Optimization
Overall, having unlimited access to millions of quality creative assets has improved the team’s workflow. “It helps clear away any ‘writer’s block’ by providing a launching pad,” says McCall-Chaplin. “This is so valuable to me because it saves me time, and in this business of tight turnaround deadlines, that is everything.”
Interested in seeing what Vecteezy can do for your team? Please contact us for a free quote.