Soccer Shots is North America’s leading youth soccer program, serving more than 550,000 children each year. The Soccer Shots design team uses Vecteezy resources to create marketing materials, promotional content, franchise support assets, convention materials, and more.
The Vecteezy Pro subscription has helped Soccer Shots improve its design workflow and save time while maintaining the consistent brand identity developed over the years.
Key Metrics
- 250 hours – Annual time savings for the design team
- $12,500 – Annual value of the time saved by team members
- $3,000 – Annual savings vs. individual stock asset purchases
About Soccer Shots
Industry: Youth Sports & Franchising
Company Size: 50+ employees (parent company Stronger Youth Brands)
Use Case: Printed marketing materials, social media content, website graphics
Network: 300+ franchise locations serving in 43 states and 2 Canadian provinces
Websites: soccershots.com and strongeryouthbrands.com
Soccer Shots is the premier children’s soccer program combining technical skill development and character building for kids 18 months to 8 years old. Founded in 1997, Soccer Shots began franchising in 2005 and has grown into one of the most successful youth sports franchises in North America, with 300+ locations across 43 states and 2 Canadian provinces.
The program creates positive experiences that help children develop both soccer and life skills through fun, engaging programs. This approach has earned Soccer Shots recognition from Entrepreneur magazine as one of the leading children’s fitness franchises and low-cost franchises in the U.S.
Soccer Shots operates under the parent company of Stronger Youth Brands, which was formed in 2022. In 2023, Stronger Youth Brands expanded internationally by acquiring Little Kickers, a UK-based children’s football (soccer) program with franchises in 23 countries.
The Challenge
Supporting a franchise network that serves over 550,000 children each year requires constant production of marketing materials and promotional assets. The small creative team at Stronger Youth Brands faced a few specific challenges.
Limited Creative Resources
“Prior to using Vecteezy, we often had to redraw graphics found through general searches, which resulted in added time for designers,” explains Amy Shepler, Art Director at Stronger Youth Brands. “Alternatively, we relied on more costly stock graphic platforms that limited our creative flexibility due to membership or licensing restrictions.”
The team needed vector artwork that communicated the excitement and joy children experience in Soccer Shots classes, while maintaining consistent brand standards.
Time-Intensive Asset Sourcing
Before Vecteezy, the design process was slowed by difficult searches for appropriate graphics. When suitable resources couldn’t be found, designers had to create custom illustrations from scratch, which slowed down the process.
The Solution
The Soccer Shots design team found Vecteezy’s extensive library offered exactly what they needed.
Comprehensive Creative Library
Vecteezy Pro provides Soccer Shots with unlimited access to over 60 million vector graphics, stock photos, and videos. The design team can find exactly what they need for their projects.
Customization Capabilities
The ability to edit and customize each file, including using brand colors, allows Soccer Shots to maintain its brand identity and produce assets that distinctly represent its programs.
Predictable Cost
Vecteezy Pro’s subscription model allows Soccer Shots to know exactly how much they’ll pay for stock creative assets, which helps with budgeting. Costs won’t spike during times of high usage since they get unlimited downloads for a flat price.
Simple Licensing
The Soccer Shots design team works on many different projects from social media graphics to yard signs to convention materials. Vecteezy’s simple licensing supports multiple use cases and allows them to use the resources with confidence.
“Vecteezy’s extensive library offers a diverse selection of styles and creative assets at an affordable cost,” says Shepler. “The platform continues to improve and evolve, consistently enhancing the value it provides.”
From Concept to Creation
Here are some real-world examples that show how Soccer Shots’ design team uses Vecteezy resources.
Season Suite Assets
Each season, the design team develops a suite of promotional assets for Soccer Shots franchisees to market their upcoming sessions. These seasonal packages include posters, flyers, postcards, social media graphics, and other digital materials. The examples below are from the Winter and Summer 2025 seasons, where textured backgrounds sourced from Vecteezy were used to enhance visual depth and appeal.
Soccer Shots App Flyer
Soccer Shots offers a mobile app to help parents stay informed and engaged with their child’s soccer sessions. The design team created flyers for franchise partners to share with families and used phone images sourced from Vecteezy.
Convention Award
Each year, Soccer Shots honors the achievements of franchisees during an awards ceremony at their annual convention. For this particular award, the design team incorporated a grass texture sourced from Vecteezy to add depth and evoke the feel of a soccer field.
Convention Look
In 2024, Soccer Shots’ annual convention took place in Dallas, Texas. The design team used a fun graphic pattern from Vecteezy as the convention’s visual theme. This design was featured across all convention materials, including PowerPoint presentations, signage, and custom soccer balls.
Convention Swag
As part of the “Deep in the Heart of Soccer Shots” convention theme in Dallas, the design team created custom bandanas as a unique piece of convention swag. Many attendees embraced the theme by incorporating the bandanas into their denim-and-diamonds attire at the awards party. The artwork was inspired by graphic elements from Vecteezy’s library.
Franchisee Guide Map
The Soccer Shots design team created a map with a Vecteezy vector to visualize the network’s reach.
Results & Impact
The implementation of Vecteezy Pro has helped Stronger Youth Brands’ small but mighty design team support a franchise network that serves over 550,000 children each year.
Time Savings & Efficiency
“As a Vecteezy member, we benefit from a comprehensive library of creative resources that provide both flexibility and inspiration throughout our design process,” notes Senior Design Lucy Hills. “This efficiency has significantly reduced our production time. This is an essential advantage for our small team supporting creative needs across the U.S. and Canada.”
The team estimates they save approximately 5 hours per week on digital asset sourcing and design production, allowing them to focus on higher-level creative strategy.
Cost Effectiveness
Vecteezy Pro offers significant cost savings compared to purchasing licenses for individual assets. The team estimates they save $3,000 annually compared to individual asset purchases, while gaining access to exponentially more creative options with unlimited downloads.
Brand Consistency & Quality
The ability to customize Vecteezy assets has allowed Soccer Shots to maintain consistent brand standards across all 300+ franchise locations.
Want to streamline your team’s design process? Try Vecteezy Pro for unlimited downloads.