3. Diversity & Inclusion
Visual communications need to be more inclusive, and as designers, it’s our responsibility to promote diversity and inclusion. The progress of humanity demands that all backgrounds, cultures, and perspectives are harnessed and differences are embraced and reflected in the visual narratives of the present day.
This trend is about remaining open to various interpretations, as there are different definitions of diversity and inclusivity. Inclusion, diversity, and representation are not just words or boxes that need to be checked. Brands and companies will look to strong visuals to make their voices heard and it’s more important than ever that their visuals are a true representation of consumers and culture today.
In 2020, searches by Vecteezy users for terms around diversity increased by as much as 300% compared to the previous year. With that likely to continue in 2021, we expect to see real people from all walks of life and various backgrounds featured in advertising. Brands will seek an authentic representation of diversity within their marketing and promotion, so they don’t miss the mark with visuals.