It’s time to close the book on 2020 and look ahead to the new year that’s in front of us. If you’re a videographer or a marketer, it’s important to understand current trends related to the use of video.
One of the big changes at Vecteezy in 2020 was the addition of stock videos. Based on the events of 2020 and what we’re seeing in the industry and the world around us, there are certain trends that we anticipate for 2021 when it comes to the use of stock video.
There’s no doubt that 2020 was a memorable year that brought a lot of unexpected challenges. Many of the trends that we expect to see in 2021 have been impacted in some way by the events of 2020 and trends that have developed throughout the year. With that in mind, let’s take a look at some of the trends that we anticipate for video content in 2021 (with examples that are available at Vecteezy).
1. Good Times
With 2020 being a difficult year for so many people, we expect that positivity will be welcomed and appreciated in 2021. This year we saw a significant increase for searches including terms like “happy”, “fun”, and “excited.” Videos that depict people having fun and enjoying life will connect with viewers who are looking to experience more fun and enjoyment in the coming years. This could include videos of individuals, groups of friends, families. etc.
Businesses looking to present messages of hope and optimism can turn to stock video clips of people enjoying good times. Marketers should keep this trend in mind for campaigns and for assistance in choosing the right content. If you create stock videos, this presents an excellent opportunity to produce content that will be in demand.