2. Social Activism
Gen-Z and Millennials are most comfortable online, so it’s no surprise that when they become actively involved in a cause or movement they do so through their favorite social media platforms or apps.
Slacktivism is no longer a meaningful way to describe the online movements taking over social platforms and apps as these individuals are often motivated and savvy and can make real change when they take action.
We expect to see younger generations organizing and participating in various events around activism and social change – climate, social justice, racism, authoritarianism.
Throughout 2020, searches by Vecteezy users for terms related to activism increased significantly across the board, with some searches increasing by as much as 20,000% compared to the previous year. In 2021, there will be a demand for visuals that reflect the symbolism of movements and organizations that are fighting for a cultural and systemic change.