Each year Pantone selects a Color of the Year based on extensive research of trends and new color influences. The selection has a powerful and far-reaching impact on graphic design, industrial design, product packaging, fashion, home decor, and other industries. For 2021, Pantone has selected the combination of Ultimate Gray and Illuminating, a vibrant yellow, as Color of the Year.
Pantone’s Color of the Year (source).
Colors have a profound effect on us in everyday life by impacting our moods, feelings, and emotions. The colors of the walls in our homes and offices, the colors of the clothes we wear, and the colors of the products that we purchase can affect us in many different ways.
For designers and creatives, the use of color and the color schemes that are selected will be a major factor in a project’s effectiveness. Colors and color combinations can be used strategically to impact viewers in specific ways. Brands use certain colors in logos and other messaging to position themselves based on impressions that are made. Even the colors in photos and videos used in marketing and communication will have an influence.
The selection of Ultimate Gray and Illuminating is exceedingly appropriate based on the context surrounding us as we enter 2021. The challenges of 2020 have led us to seek stability as well as hope for a brighter future. Ultimate Gray produces a feeling of strength and security while Illuminating sparks joy and energy. The combination is perfect for invoking confidence and positivity, which is essential during challenging times.
“The union of an enduring Ultimate Gray with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude. Practical and rock solid but at the same time warming and optimistic, this is a color combination that gives us resilience and hope. We need to feel encouraged and uplifted; this is essential to the human spirit.”
– Leatrice Eiseman, Executive Director of The Pantone Color Institute
Incorporating These Colors Into Your Work
One option for incorporating these colors into your designs is to make use of existing resources that already feature the colors. Here at Vecteezy, we have many vectors and stock photos ready to be downloaded and incorporated into your designs. You’ll see a few of them below, and you can get access to more in this Color of the Year Collection.