One of the benefits of working as a graphic designer is the fact that you have endless possibilities. There are many different types of resources you can create and countless industries you can serve by designing vectors and illustrations as a Vecteezy contributor. This is also true if you’re working for specific clients as a freelancer.
However, just because there are endless possibilities doesn’t mean that you should do a little bit of everything. In fact, specializing can be much more effective than taking a general approach. It may seem like specializing or niching down will limit your options, but in many cases it will actually open up more possibilities.
The benefits of taking a niche approach include:
- Stand out and position yourself as an expert – By specializing, you can brand yourself in any way that you choose. With the right approach, you’ll become the go-to designer for a certain type of resource, design style, or type of project. When Vecteezy users need a certain type of resource, they’ll look to you first.
- Streamline your focus – If you want to maximize your skills in a particular area, you should focus your time and attention appropriately. If you spend a lot of time illustrating characters, you’ll get better at it. Of course, the same can be said about other specializations or niches as well. Master your area of focus and you’ll be well on your way to branding yourself as an expert.
- Follow your interests – As a Vecteezy contributor, you’re able to choose the types of resources that you create, so you can always work on things that you enjoy. This can be a big perk, especially for those who don’t really enjoy designing for clients.
- Increase your rates – If you’re a freelancer, you’ll be able to charge higher rates for your services when you’re viewed as an expert. Clients are willing to pay more to hire an expert because they know they’ll get better results than by going with a generalist.